The bathroom revolution should grasp the 4 major requirements and 1 entry point

As far as the sanitary ware industry is concerned, sanitary ware companies are currently fully exploiting e-commerce platforms. Under this circumstance, sanitary ware companies need to take the initiative to meet development challenges and ultimately achieve innovative development.

At present, building materials and home furnishing e-commerce still have several major problems that are difficult to break through. First, it is difficult to resolve conflicts of interest between online and offline, second, physical experience is still the key to product sales, and third, high logistics costs increase the risk of online shopping. Thus, a new e-commerce model that can break these shackles-O2O came into being.
　　
The "Four Requirements" of O2O Reform in Sanitary Ware are outstanding
　　
O2O is a major change for traditional sanitary ware companies, and its "four requirements" are very prominent.
　　
1. The business operation is required to focus on "user experience", and the completion of the sale of sanitary products is just the beginning. The subsequent interaction with users through the network and offline city gatherings are more important;
2. The sanitary ware companies are required to focus on their "core resource capabilities" and focus on the most elite offline stores, which can be appropriately discarded for some general stores;
3. Require enterprises to pay attention to "network management", highlight their brands and display their products on the mobile Internet, and informatize, digitize, and network their resource capabilities;
4. Enterprises are required to pay more attention to regional experience and terminal experience. After users purchase products, it is only the "start of sales". We need to help them install and maintain them. Offline terminal experience and installation services are becoming more and more important.
　　
Traditional sanitary ware companies can only develop rapidly and not be eliminated by the times if they are energetic, work hard, and actively participate in the o2o tide.

Mobile internet mall bathroom O2O in-depth entry point

1. Choose the mobile terminal to work hard to create a new future

Promoting o2o now requires sanitary ware companies to have a choice. The existing PC terminals have been seized by platform e-commerce companies such as Qijia.com and Meilele to occupy the commanding heights of development, occupying first-mover competitive advantages ahead of time. Sanitary ware companies want to develop their PC-side e-commerce platforms , The realization of resource accumulation, capacity reserve, network presentation, etc. on the PC side will lag far behind the industry pioneers. At the moment when the mobile internet is on the rise, strong brands on the PC side are also in a period of rapid brand development. There are still a large number of sanitary ware companies. Opportunities for growth. Therefore, sanitary ware companies can only create a better future by making efforts on mobile.
　　
2. Promote o2o and strengthen the role of multi-channel drainage
　　
There are also many choices for mobile sanitary ware companies. They can build their own b2c malls or enter existing mobile malls. For example, WeChat, WeChat, and Pockettong have many building materials and home furnishing brands. No matter which expansion model you choose, traditional Bathroom companies need to strengthen the role of multi-channel drainage when promoting o2o. When entering the micro mall, they must consider the mall's traffic, investment policy, support policy, etc., and when building their own b2c platform, they must consider offline physical store drainage, network activity drainage, etc. The key aspect. For sanitary wares, the o2o construction has to be promoted, and the micro mall must be built, and mall traffic is an important aspect that must be paid attention to.
　　
3. Continuous communication and interaction are the success of bathroom o2o
　　
In the traditional business logic, "selling goods" is the first, and it is impossible to have no sales volume. Under the background of the emerging mobile internet era, traditional business logic faces great challenges. Selling products to customers is only the first step. We also need to help them complete a series of follow-up professional services such as testing, installation, repair, and maintenance. This is the essence of the promotion of bathroom o2o. This requires more continuous communication with users, communication through online communities, and formation of online communities for interaction. , Selling through the customer relationship network, these are the key to the success of bathroom o2o, a single product sales cannot achieve o2o, and continuous communication and continuous interaction with users, bathroom o2o can do something.
　　
We are not afraid of fierce market competition, and we are afraid that there is no way to follow. Sanitary ware companies should pay attention to the goal and grasp the root of development on the road of seeking innovation and development.