Abst:With the improvement of living standards, in addition to the basic functional needs of consumers, consumers also need to solve multiple functional req...
With the improvement of living standards, in addition to the basic functional needs of consumers, consumers also need to solve multiple functional requirements such as water saving, energy saving, environmental protection, comfort, health care, anti-aging, and sensory intelligence. Combine the application into the overall bathroom space, thereby enhancing the comprehensive application value of bathroom products. At this stage, smart sanitary products are no longer blindly pursuing so-called high-tech products, catering to consumers' real consumer demands, and applying smart technology to toilet products such as toilets and bathtubs.
But in general, the major brands have not broken their own circles. Although a considerable number of brands promote the overall bathroom space matching program at the exhibition, this is not realistic for discerning consumers. Which enterprise will be the all-rounder in the sanitary ware industry, and at the same time, consumers cannot be forced to use only one brand of products. The industry is still waiting for an epoch-making technology. This technology may break the boundaries of enterprises and provide a medium of contact for smart products of major manufacturers. Prior to this, enterprises can only give more patience and efforts to put products Do well, form your own brand advantage, and wait for the day when the industry changes.
The data shows that the proportion of hardcover housing in major cities in the country has increased year by year, with hardcover housing in Beijing and Shanghai accounting for 45% and 55% respectively, and in Guangzhou and Shenzhen exceeding 70%. The proportion of "post-80s" and "post-90s" personalized home improvement in first-tier cities is increasing at a rate of 15% per year. These consumer groups are mainly high-end consumer groups. How to meet personalized growth needs has become a hot topic in the industry.
From the perspective of the industry's product situation, "minimalism" may be one of the highlights of 2017. How to reduce complexity, how to delete the "manual" of the product, and how to create a product that meets the "simple" life through the shape of the shape. From the product point of view, companies try to concentrate intelligent functions on one component to achieve "simplified" operations, such as the one-button operation design of Enshi (one button completes complex processes such as flushing and heating), from modeling From the above, “minimal” thinness is a major trend this year. TOTO exhibited the ultra-thin faucet at the Frankfurt exhibition in early March. The main body of the faucet is controlled at only about 1 cm. The overall process and details of the product are leading in the industry. (Under the premise that the product is ultra-thin, the faucet is equipped with up to 6 water outlet methods for users to use). With the advancement of the "ultra-thin" process, ultra-thin wash basins and ultra-thin toilet lids have been launched in line with the trend. A "slim" whirlwind.
At the same time, some manufacturers began to customize the design of the product's shape and color to cope with diversified consumer demands. Hansgrohe has launched a variety of surface color faucet special customization, color, function representation, printing, personalized function customization are all in one, all the work is only for the faucet. And Lejia is combining the "thin pottery" technology and modeling to design a variety of wash basins for consumers to choose. What's more, ACTO launched a complete bathroom space customization program, according to the use area, demand, and preferences to customize (free combination) bathroom space.
Diversified selection of "multi-material"
At present, more and more different types of materials are used in sanitary ware, such as stone, copper, stainless steel, composite materials, etc. Compared with ceramic tiles, sanitary products have more varieties and categories, such as well-known toilets, hardware pendants, faucets, bathroom cabinets, shower rooms, etc., which gives sanitary products a variety of materials to a certain extent.
Environmental protection is the first choice. How to combine environmental protection and health greatly affects the choice and innovation of materials. People's pursuit of quality life, green and environmentally friendly furniture products are undoubtedly the most basic guarantee, which is in line with the consumption concepts and demands of contemporary consumers.
Meet the needs of future development. Wang Yongqi, president of Supor Sanitary Ware, said that the premise of future product material changes must be to reduce costs, use some new composite environmental protection materials to replace the old materials, and effectively integrate with the environmental protection level, and take water quality as the standard.